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Energy Market Authority

Power to Power

Imagine life without electricity. Would you be able to work, cook, or cool your house? Chances are, the answer is no. That’s why the Energy Market Authority (EMA) embarked on a mission to get Singaporeans started on thinking about their energy usage. After all, we all have a part to play in contributing to Singapore’s energy future—no matter how big or small. To inspire our audiences to go beyond the current, we developed an energetic spot that refreshingly captures various energy sources in Singapore. Power lah!

Creative Team

Agency: Tribal

Art: Benjamin Lim

Copy: Ploy Lawjindakul

Production

Rolla