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While COVID-19 disrupted many local businesses, some were affected more than others, such as local hawkers in the food centres of Singapore. Adopting digital solutions was key to helping our hawkers rise above the restraints of this pandemic. We worked with the Singapore Digital Office (SDO) and their Digital Ambassadors to encourage hawkers about the advantages of going digital as we shine a light on three local hawkers and how they’ve adopted technologies such as e-payments and food delivery services to bring greater convenience to their customers and boost their business.

Team

Agency: Tribal Worldwide

Art: Benjamin Lim, ND Chua

Copy: Low Yew Heong

Production

Reel Loco