Going digital for businesses isn't as easy as flipping a switch. They need to learn new tools to operate online successfully. To help business owners adapt to our digital-first world, we collaborated with IMDA to launch a spotlight campaign for business owners who took that first step towards digitisation. Using proverbs as a segue to their strategy, these inspiring spots show how IMDA’s SME ‘Go Digital’ schemes can help businesses prepare for their digital future, implement robust solutions, and strengthen their digital footprint. Together, it’s what makes the art of going digital an excellent business strategy.